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The Standard e-Paper
Kenya's Bold Newspaper
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Amidst growing fears that the youth — Gen Z — might influence the outcome of the 2027 General Election, politicians have invoked the tribal card to consolidate their bases and rally ethnic support.
Led by President William Ruto and his fierce critic, former Deputy President Rigathi Gachagua, the political class has ditched the issue-based debate and resorted to fanning ethnic loyalties and divisions by using community identity as a tool to secure votes and portray rivals as threats to their community's interests.
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